Samsung
Throw Back Deals Throw Back Deals
Turning cart abandoners into comeback customers
Samsung
Because no cart should beleft behind.
Our methodologies
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FULL-SERVICE COMMERCE
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DIGITAL ECOSYSTEM, ADTECH & MARTECH
Black Friday is a sales peak. The week after? The slowest of the year.
Knowing that around 80% of Black Friday shopping carts are abandoned, we brought back those carts from previous years and gave Samsung customers the chance to buy their products at the same prices from past Black Fridays.
Insight
Insight
Insight
Insight
Insight
Insight
Insight
80% dos compradores on-line abandonam seus carrinhos de compras. Algumas pessoas usam os “abandones de carrinho de compras” para obter mais descontos.
Mas em 2023, quando todo o orçamento de mídia alocado para a Black Friday havia acabado e a empresa não havia atingido suas metas.
Ideia
Ideia
Ideia
Ideia
Ideia
Ideia
Ideia
Ideia
Idea
We offered retroactive deals to Samsung.com loyalty members who had left products in their carts the previous week and even as far back as 2021.
735,000 loyalty program members received unique, personalized emails,
reminding them of the products they had abandoned and suggesting new offers they would love today. This turned one of the most overlooked media channels, email into a powerful sales driver.
Results
- 164% year on year sales increase
- 3.5MM in revenue
- +38% email open rate
- 2916% return in investment
Awards
29
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CANNES LIONS
- Gold - Creative Commerce - Targeting, Insights & Personalisation
- Silver - Creative Effectiveness - Breakthrough on a budget
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LIA
- Grand LIA - Creative Use of Data
- Gold - Creative Use of Data - Data-led Targeting
- Silver - Creative Use of Data - Data-led Creativity
- Silver - Digital - Creativity in Commerce
- Silver - Digital - Creative use of Data
- Silver - Creative Strategy - Creative Use of Data
- Silver - Evolution - Creativity in Commerce
- Bronze - Creative Strategy - Customer Targeting
- Bronze - Direct - Digital
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D&AD
- Wood Pencil - Commerce - Acquisition & Retention
- Wood Pencil - Commerce - Promotion
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Andy Awards
- Gold - Idea
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EFFIE Awards LATAM
- Gold - Seasonal Marketing
- Gold - Carpe diem
- Silver - E-commerce / Retail media
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EFFIE Awards Brazil
- Gold - Promotional Marketing
- Gold - Seasonal Marketing
- Bronze - Direct to Consumer
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OneShow
- Bronze - Creative Effectiveness
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CLIO Awards
- Silver - Creative Effectiveness
- Bronze - Creative Strategy
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New York Festivals
- Gold - Direct - Targeted Mailing/Programmatic Mailing
- Silver - Direct - Use of data
- Bronze - Direct - Small Budget/Big Idea
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El Ojo
- Gran Ojo - Creative Commerce
- Gold - Creative Commerce
- Gold - Direct
Next case
Breaking the taboo of female constipation with fairytale princesses
POOPING PRINCESSES
