Bayer strengthens its digital strategy in agribusiness with MRM Brazil.

After eight years of collaboration, Bayer has announced MRM Brazil as the new agency responsible for managing digital content for its corn brands Dekalb, Agroceres, and Agroeste. This move positions MRM as a strategic partner in building comprehensive digital journeys, especially within the Customer Experience (CX) ecosystem focused on agribusiness. The agency will be responsible for creating relevant content for producers, with an emphasis on performance, proximity, and a strong digital presence. “Having MRM by our side is essential to ensure that Bayer’s corn brands stay increasingly close to rural producers, offering information, innovation, and ongoing dialogue,” said Fernanda Carvalho of Bayer. Fábio Souza, CEO of MRM Brazil, highlighted that strengthening this partnership reinforces the agency’s position as a hub for integrated solutions: “We are very proud to expand our relationship with Bayer. Brazilian agribusiness is dynamic and highly digitalized, and we want to continue contributing with strategies that generate real results and meaningful experiences in the field.” With this expansion, MRM strengthens its role as a specialist in e-commerce and CX for major players in the agricultural sector, driving innovation and connecting Bayer to new demands within the rural digital ecosystem.