MRM Brazil wins the CRM and data account for the L’Oréal Group in Latin America.

MRM Brazil will be the agency responsible for the CRM and data account of the L’Oréal Group in Latin America. With this move, MRM now services all of the beauty company’s brands in the region. The agency will handle brands such as L’Oréal Paris, Garnier, Maybelline, Niely, Vichy, La Roche-Posay, Kérastase, Lancôme, and Giorgio Armani, among others, across L’Oréal’s four business divisions — consumer products, dermatological beauty, professional products, and luxury. MRM takes on the mission of structuring a data and content ecosystem capable of generating personalized, scalable, and AI-driven actions. “With an integrated approach — spanning strategic vision, hyper-personalization, automation, and insight-driven creative production — we aim to further enhance customer experience across L’Oréal’s brands,” said Fábio Souza, CEO of MRM Brazil.